Apple's Vice President of Marketing, Phil Schiller, is apparently wild about podcasting.

(Hmm, I bet he's Dawn and Drew kinda guy.)

Approached by Playlist magazine at Macworld Expo in San Francisco, Schiller said enthusiastically, "It's a fun way to get more programming on your iPod. I love it." More in Playlist's great overview article for podcasting newbies.

About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.