PSFK suggests that Apple's losing its cool. Interesting, I just had a conversation about this a few weeks ago.

My conversation partner suggested that Apple will lose its cool factor now that it's hit mainstream with iPod... and that its "cool" came from its being a high-end niche player.

My argument was that if Apple remains true to its brand (innovation) it can maintain its cool... but the innovation position requires Apple to have something new (and cool) ready to launch as soon as the trend of the moment has reached its peak.

As long as it continues to provide new products for the trendsetters to adopt, it can 'surf the wave,' so to speak. My 2 cents... we'll see how it plays out.

PSFK post.

About the Author:
Jennifer is a brand and customer strategy veteran whose passion is helping businesses make meaningful change in the world. She’s the founder and chief strategist at Fruitful Strategy, which helps businesses profitably align brand and business strategy with social impact. Over the past 20 years, Jennifer has consulted to a range of clients including Microsoft, United Healthcare, NCR, Verizon and a host of growth-oriented mid-size firms. You can read more from Jennifer on her weblog.