Somehow, this report sounds more than just a typical Apple rumor.

It says that Steve Jobs is going to roll out a line of Apple HDTVs on Tuesday that run Mac OS X. Who's working this weekend in the press to sniff this one out? Anyone? Anyone? Bueller? Bueller?

About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.