When Google's CEO joined Apple Inc.'s board of directors, speculation abounded as to what that meant for possible Google/Apple integrations. Some speculated that Eric Schmidt would eventually take over the reins at Apple upon Steve Jobs' retirement.

Are Google/Apple AdWords Afoot?

Others spoke of Apple's forthcoming iTV. But also, we should be prepared for a major advertising partnership. The scoop comes from Valleywag's Nick Douglas:

Apple will soon run loads of Google ads on its online properties, according to an outside source.

That's part of Apple's plan to break into online advertising. In a deal that should bring in several hundred million dollars off the bat, the company will run ads, most notably on its iTunes store.

If that's true, and it seems awfully likely, then Google will add Apple to an impressive list of advertising partnerships recently disclosed.

Google has a billion-dollar arrangement with the Web's hottest property, MySpace.com, and recently inked a deal with eBay. Adding iTunes would be one mean trifecta.

According to Newsweek, there may also be a cooperation for Apple's iTV, still in development. iTV, according to the article, will be a "sushi tray" sized machine for connecting the Web to TV.

Google is speculated to be working on an agreement to deliver Google Video content to the device. If there's already an ad partnership in the works, expect them to appear on iTV too.


Google, Apple

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About the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. Currently pursuing an MFA in Writing degree, Jason received his BA in Communication, emphasizing in mass media. Certified in print journalism by the Kentucky Press Association, he has been noted by several news publications and his work has been cited in the Yale Journal of Law and Technology.